General Information On The Fitness Industry - 2243 Words

BSBMKG408B Conduct market research Part A: Conduct and report on initial research General information on the fitness industry and fitness industry trends, including the sources you have used to find this information. Fitness industry general information: It is concerned with the fitness side of business Equipment, space and training are the main focus areas that are done in exchange for a membership fees Gyms are distinguished through the size of the gym or training specialties that are developed for a niche market within the fitness industry The other traditional way of distinguishing gyms is through membership fees Fitness industry trends: Specialty training facilities are one way of distinguishing other gyms from another Gyms have been transformed into specialty training facilities for sports teams or professional sportsmen and sportswomen Gyms and fitness centers have changed from expensive full service gyms to more affordable 24 hour gyms Building a gym on your own is proving to be a risky move so most people are choosing to be a franchisee Sources you used to find this information: Business advisors: I looked at a website that informed me about how to become a franchisee. There was information about the costs that were involved and the opportunities that could open up when using a franchise instead of operating a gym with your own personal brand. Government bodies: I looked at the Fitness Australia regulatory body that regulates the fitness industry. The informationShow MoreRelatedGeneral Information On The Fitness Industry Essay1591 Words   |  7 PagesConduct market research Part A: Conduct and report on initial research General information on the fitness industry and fitness industry trends, including the sources you have used to find this information. Fitness industry general information: - The fitness industry is an industry which any person, business or organisations who focuses on exercise, health, and overall maintenance of the body participate in. - Fitness industry includes both profit and non-profit organisations whose aims are to promoteRead MoreGeneral Information On The Fitness Industry1651 Words   |  7 Pagesct market research Part A: Conduct and report on initial research General information on the fitness industry and fitness industry trends, including the sources you have used to find this information. Fitness industry general information: Businesses in most industries, observed that operates health clubs, fitness centers and fitness and a range of fitness and exercise services. Conversely, the recognition and the introduction of education on the importance of a healthy lifestyle. Will avoid theRead MoreFitness Industry General Information : Gym, Health And Fitness Club1451 Words   |  6 Pages Fitness industry general information: †¢ Gym, Health fitness club †¢ Personal Trainer service †¢ Sauna †¢ Meal and beverage Fitness industry trends: †¢ Yoga studio †¢ Technology system †¢ Clean foods delivery †¢ Mobile health applications Sources you used to find this information: †¢ articles and advertisements: Advertising on internet. Ex, Google searching fitness plan or YouTube searching fitness plan. †¢ clients and suppliers: †¢ Suppliers who can give you a useful information about diet. †¢ Ex, ClientRead MoreMarketing Industry : Target Customer, And Competitor Analysis835 Words   |  4 PagesExecutive Summary  Industry, Target Customer, and Competitor Analysis Key Characteristics of the Industry (Industry size and growth rate) With the epidemic of obesity that is going on here in the United States, fitness and healthier lifestyles has become very popular. Fitness trainers work primarily at fitness and recreational sports centers. About 265,000 people work as fitness trainers and coaches. About, 20,000 teach recreation and fitness studies at the postsecondary level. Most of the revenueRead MoreNew Product: Nike Fitness1525 Words   |  6 PagesNew product: Nike Fitness As more people become more health conscious, expanding to include fitness centers in their campaigns would be a great step for Nike, especially to compete with a fitness-focused company like Reebok. As the number one sport supplier and their relationship with their sponsored athletes, future consumers would definitely try their new products. They currently have the Nike Run Club and the Nike Training Club that both are free at select NIKE Stores in the United States. NikeRead MoreThe Key Market Success Factors For This Industry848 Words   |  4 PagesFitbit will need to focus on continuing to build their user base and establish credibility as a fitness or health expert to lock out new entrants and play with established fitness brands like Nike. The analysts at Moor Insights Strategy have described some of the key market success factors for this industry (2013). Devices must be easy and intuitive to use, comfortable to wear, and reliable. As sensors grow smaller and smaller, the ability to integrate them into wearable devices without impactingRead MoreHistory Of Agency / Organization : Life Time Fitness1366 Words   |  6 PagesAgency/Organization Life Time Fitness was founded in 1990 as a Minnesota corporation under the name FCA. It wasn’t until 1992 that the name Life Time Fitness was registered for use. In July 1992, Bahram Akradi opened the first Life Time Fitness center in Brooklyn, Minnesota, roughly calculating 30,000 square feet in size. In order to open Life Time Fitness, Afraid had to convert all of his assets into cash as well as join up with a group of shareholders. Today, Life Time Fitness has over 140 centers acrossRead MoreBosu Trainer Case Study Essays1311 Words   |  6 PagesSTUDY Class: ITM 200- Business Information Systems Assignment: Case Study 1 (Chapter 3) Subject: Business Process Management Company: Bosu Fitness Industry: Exercise Equipment Industry Author: Date: Overview The Bosu balance trainer was invented in 1999 by David Wreck the name Bosu means â€Å"Both Sides Utilized† because this exercise equipment has two sides. The two sides of the exercise equipment can be used for training with any kind of work out fitness. Bosu reflects a philosophy inRead MoreSample Resume : Snap Fitness1680 Words   |  7 Pagesfastest growing businesses in the United States is the health industry. Business owners are investing and purchasing fitness franchises that offer low-cost membership as well as convenient hours. Snap Fitness is one of those franchises that have over 1,400 locations worldwide. One of the reasons that Snap Fitness would be beneficial to invest in and also to purchase is because it is a growing industry. â€Å"Economically, the health club industry has proven to be recession-proof, as health-minded consumersRead MoreBusiness Pl Mr. Fit Life1457 Words   |  6 Pageswill serve as the business plan for the men’s retail fitness ap parel store â€Å"Mr. Fit Life†. The paper will cover the vision, mission, and strategy for this start-up business and delve into items such as: marketing strategy, company logistics, and financial planning. The objective of the business plan is to provide sufficient data to have the business considered for funding and mitigate assessed risk. Executive Summary The global sports and fitness clothing market is expected to soon reach over $125